Smart Tracking Made easy

easytag.app is proud to be part of the renowned easy® family of brands, bringing the trusted values of the easy® brand into the world of tracking. At the heart of our mission are three fundamental principles: Great Value, Simplicity and Accessibility.

The easyGroup values

We will build on our brand values:

  • White outline of a stack of coins on an orange circle

    Great value

  • Icon of a group of people on an orange circle background

    For the many, not the few

  • Light bulb icon on an orange circle with a white background

    Relentless
    Innovation

  • Orange circle with a white icon of people and a check mark on a white background

    Entrepreneurial

  • Two crossed swords icon on an orange circle background

    Taking on
    the big guys

  • Orange circle with a white icon of a person with arrows pointing outward

    Column

    Making a difference
    in people’s lives

  • Orange circle with white geometric shapes on a white background

    Column

    Keep it simple

    Other members of the easy® family of brands include

    Our Story

    The story of easy goes back to 1994 when Stelios first came across the business model of the low-cost airlines in America at a time when Europe was opening its skies up to competition. He realised that setting up an airline was a great way to create awareness and build a brand.

    The easyGroup mission

    Our mission is to strengthen and expand Europe’s leading value brand by introducing it to a broader range of products and services. We are committed to delivering real, sustainable value to all our stakeholders — including our customers, partners, and communities — by staying true to the principles of simplicity, quality, and affordability.

    Stelios Haji-Ioannou against a plain background

    Stelios Philanthropic Foundation

    easyGroup Ltd donates at least 51% of its annual profits to the
    Stelios Philanthropic Foundation, a charity registered with the
    Charity Commission for England and Wales under number
    1141206. For the year ended 30 September 2023 we donated
    a total of £15.4m.

    The Stelios Philanthropic Foundation’s mission is to support a
    diverse range of good causes in our local communities that we
    call close to home: the UK & Ireland, Monaco & France, Greece
    & Cyprus, where the Founder Sir Stelios Haji-Ioannou and his
    family have lived and worked.

    Contact Details

    Phone: +44 7542608444
    Email: info@easytag.app