Smart Tracking Made easy®
Official Apple partner
Official Samsung partner
The same easy® as easyJet?
Yes! We’re part of the easy® family of brands:
These are the easy® brand values we live by:
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Great value
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For the many, not the few
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Relentless Innovation
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Entrepreneurial
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Taking on the big guys
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Making a difference in people’s lives
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Keep it simple
For every journey and every day
Your belongings are part of every plan you make—from the suitcase packed for a long-awaited holiday to the keys, wallet and bag you reach for each morning. When something goes missing, it can take the enjoyment out of a trip or bring a busy day to a halt.
easyTag exists to make keeping track of those essentials simpler, more accessible and better value. As part of the easy® family of brands, we bring that approach to travel and personal item tracking, with practical technology that fits naturally into the way you live.
Whether you’re heading to the airport, commuting to work or exploring somewhere new, our aim is the same: less time wondering where your things are, and more freedom to enjoy what you’re doing.
easyTag news & updates
Follow our latest stories on easy.com, the home of the easy® family of brands.
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Now on B&Q.
Read on easy.com27 January 2026 · easy.com
easyTag joins B&Q’s marketplace, bringing smart tracking to more people across the UK. -
Hello, Samsung.
Read on easy.com21 May 2025 · easy.com
The easyTag story grows with tracking technology for Samsung Galaxy users. -
Part of the family.
Read on easy.com10 May 2025 · easy.com
easyTag joins fellow easy® brands at the family reunion. -
Where it all began.
Read our first announcement3 April 2025 · easyTag news
Our first announcement: a simpler way to keep track of everyday belongings.
Meet Stelios. The man behind easy®
From Athens to London: the early years
From Athens to London: the early years
Before the orange aircraft and familiar easy® name came an education spanning Athens and London. Born in Athens in 1967, Stelios Haji-Ioannou studied at the London School of Economics and then City University’s business school. His father, shipping entrepreneur Loucas Haji-Ioannou, later helped finance the venture that became easyJet.
In 2006, Queen Elizabeth II knighted Stelios for services to entrepreneurship. His story now reaches beyond business: the universities where he studied are among the institutions supported through his philanthropy.
1994: the idea was bigger than an airline
1994: the idea was bigger than an airline
The idea for the easy® family began during a business trip to the United States in 1994. Stelios experienced a low-cost airline and a budget hotel and saw an opportunity: could one recognisable brand bring a value-led approach to several different services?
According to easyGroup’s own history, he initially considered names built around ‘Stel’, before choosing ‘easy’ as the shared identity. Aviation would make that name familiar, but the ambition already reached further. The airline was the beginning of a family of brands, not the limit of the idea.
The official easyHistory archive brings those early decisions to life through photographs, advertising and a short film tracing the family’s development.
1995: easyJet takes off from Luton
1995: easyJet takes off from Luton
On 10 November 1995, easyJet’s first flight left London Luton for Glasgow with 120 passengers. Edinburgh became its other original destination. The proposition was deliberately straightforward: make flying affordable to more people, with launch fares advertised at £29 one way.
It was a small beginning for a recognisable challenger brand. Low fares and a clear message helped take air travel beyond the people who had traditionally been able to afford it. That emphasis on value remains central to the easy® family’s identity.
1996–2002: an airline grows across Europe
1996–2002: an airline grows across Europe
The next milestones came quickly. Amsterdam became easyJet’s first international route in 1996. Liverpool followed as a second base in 1997, and online booking arrived in 1998. That year also brought an investment in TEA Basel, the business that became easyJet Switzerland.
In 2000, easyJet listed on the London Stock Exchange to support further expansion. Gatwick became its fifth base in 2001, followed by the acquisition of Go Fly in 2002. These steps helped turn an airline with two original routes into a much broader European network.
Beyond aviation: a growing family of businesses
Beyond aviation: a growing family of businesses
As easyJet grew, the easy® name began appearing in other parts of daily life. The early ventures included easyEverything internet cafés, later known as easyInternetcafé, and the car-rental business that became easyCar. Hotels, transport, workspace, storage and other services followed as the family developed.
Today, familiar names include easyHotel, easyStorage, easyMoney, easyCleaning and many more. They serve different needs, while sharing the easy® identity and its emphasis on value. The official brand directory on easy.com is the place to explore the wider family and follow its latest activity.
easyTag brings that connection to travel and everyday item tracking. Our own team looks after our business and customers, with the same easy® brand values as the other family members.
How easyGroup connects the family
How easyGroup connects the family
easyGroup is Stelios’s private investment company and the owner of the easy® brand. A key decision was to keep the brand within easyGroup when easyJet was listed on the London Stock Exchange. That separated ownership of the name from the day-to-day operation of the airline.
easyGroup licenses the brand to the businesses using it. Those arrangements generate royalties linked to revenue, while the brand’s intellectual property remains with easyGroup. The family therefore brings together distinct businesses under a shared identity; it is not one company providing every service.
easyGroup also develops the brand, selects business partners and protects its identity. Its brand manual sets out common values and visual standards. The income from this model helps fund the charitable work of the Stelios Philanthropic Foundation, connecting the commercial story with a lasting commitment to giving back.
A lasting commitment to giving back
A lasting commitment to giving back
The Stelios Philanthropic Foundation supports communities in the UK and Ireland, Greece and Cyprus, and Monaco and France—places where Stelios and his family have lived and worked. easyGroup commits at least 51% of its annual profits to the Foundation; it reported a £12.7 million donation for the year ended 30 September 2025.
In May 2017, Stelios joined the Giving Pledge, committing half of his estate to endow his Foundation. The intention is to sustain its charitable work beyond his lifetime. This is easyGroup’s funding commitment, not a claim that a fixed share of each easyTag order goes to charity.
Food From the Heart: help with everyday essentials
Food From the Heart: help with everyday essentials
Food From the Heart began in 2013, supporting people facing hardship in Greece and Cyprus before expanding into the UK in 2025. It tackles an immediate need: access to food.
In May 2026, the Foundation announced 550,000 cans of tomato soup for food banks in the Trussell community. Distribution was coordinated through Food and Community Trust, which supplies more than 80 food banks. The donation followed the UK programme’s earlier contribution of canned meals worth more than £1 million at retail value. These are practical contributions to a long-running programme, rather than a one-off campaign.
Backing disabled entrepreneurs
Backing disabled entrepreneurs
The Stelios Awards for Disabled Entrepreneurs recognise people building businesses across the UK. Run with disability charity Leonard Cheshire, the awards provide cash prizes alongside public recognition of the entrepreneurs’ achievements.
The 2026 awards totalled £300,000. Guy Walker of Dovetail & Slate received £150,000, Theo Constanti of The Marble Group received £100,000, and Jack Sims of Adaptiv Mobility received £50,000. The programme puts the focus on the businesses, ideas and leadership of disabled founders—and gives the winners substantial financial backing.
Helping the next generation build businesses
Helping the next generation build businesses
Stelios’s support for entrepreneurship extends beyond his own businesses. The Foundation’s UK Young Entrepreneur Awards provide funding for founders building growing companies. In 2026, the programme offered £300,000 across three prizes of £150,000, £100,000 and £50,000, intended for investment in the winning businesses.
The Foundation is also a long-standing supporter of The King’s Trust. A £1 million commitment in 2024 established a fund for enterprise within the Trust’s Start Up Grants initiative. It supports young people taking ideas through the practical stages of testing, starting and developing a business.
The two programmes reach people at different points in that journey: emerging entrepreneurs who need help getting started, and founders ready to take an established venture further.
Supporting healthcare on Greece’s small islands
Supporting healthcare on Greece’s small islands
For small island communities, keeping local medical services staffed can be difficult. In March 2026, the Foundation announced a €10 million, seven-year commitment to help retain 80 doctors serving 47 small Greek islands.
The programme funds an additional €1,500 net monthly allowance for eligible doctors who are physically working at the participating clinics. It is designed to help offset the higher costs of living and accommodation that can discourage medical staff from settling on remote islands. Greece’s Ministry of Health and regional health authorities are responsible for implementing the programme.
Education, opportunity and stronger communities
Education, opportunity and stronger communities
Scholarships at the London School of Economics and City’s business school help students pursue their education at institutions linked to Stelios’s own story. The Foundation has also supported the Sea Cadets through training boats and its On the Water outreach programme, opening up experiences for young people from disadvantaged backgrounds.
In Cyprus, the Stelios Bi-Communal Awards encourage Greek Cypriots and Turkish Cypriots to work together. They recognise cooperation through shared enterprise, helping people build relationships across the island’s communities.
That approach has also reached the island of Ireland. The North–South Business Cooperation Awards, run with Cooperation Ireland, support ventures active across the border. The 2026 programme has a €500,000 prize fund and focuses on entrepreneurship, jobs and lasting cooperation.
Across these initiatives, the common thread is opportunity: access to education, a chance to develop new skills, or support to build something together.
Read about support for the Sea Cadets · Explore education and community initiatives
Protecting the Mediterranean for future generations
Protecting the Mediterranean for future generations
Environmental causes are another part of Stelios’s philanthropy. His Foundation works with supporters to raise money for WWF and Fondation Prince Albert II de Monaco, including projects concerned with oceans and marine ecosystems.
The annual fundraising dinner on 30 September 2026 raised €610,000. Its focus was the protection of the Pelagos Sanctuary and Mediterranean marine protected areas. According to easyGroup’s account of the event, Stelios and his Foundation had contributed €4.2 million through these annual fundraisers over 14 years—support for a natural environment shared by many communities.
Business with a bigger purpose
easyGroup donates at least 51% of its annual profits to the Stelios Philanthropic Foundation.
£12.7 million contributed in the year ended 30 September 2025. Real support for people, communities and the planet.
Supporting people. Strengthening communities.
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€610,000 for our oceans.
Read the story1 October 2026 · easy.com
A Monaco fundraiser supporting WWF and Mediterranean marine conservation. -
Backing bold ambition.
Read the story26 May 2026 · easy.com
£300,000 in awards recognising three disabled entrepreneurs and the businesses they’re building. -
Twenty years of giving.
Read the story12 May 2026 · easy.com
Celebrating two decades of support for UK charities and the people behind them. -
Care for island communities.
Read the story5 March 2026 · easy.com
A €10 million, seven-year commitment to help retain 80 doctors across 47 small Greek islands. -
Food where it’s needed.
Read the story14 May 2026 · easy.com
550,000 cans of tomato soup donated to the Trussell community of UK food banks.
