easyGroup grows the easy family by owning the easy brand and licensing it to approved businesses in different sectors. easyJet is the best-known easy name for many UK readers, but it is not the owner or operator of every easy brand. easytag is a member of the easy family, while easyJet does not own, operate, sponsor, endorse, supply, or partner with easytag.
In this guide, you will learn how the licensing model works, why easyJet is such a useful reference point, how companies join the easy family, and how to check official easy-family claims before you trust a brand name.
What is easyGroup?
easyGroup is the owner and licensor of the easy brand. It is the brand owner behind the wider easy family of brands.
That means easyGroup can allow approved businesses to use the easy name under a licensing relationship. Those businesses operate in their own markets, while using the easy brand identity under agreed terms.
The simple point is this:
- easyGroup owns and licenses the easy brand.
- Official easy brands sit within the easy family.
- A brand being in the easy family does not mean every other easy brand owns or runs it.
You can check the official explanation on the easyGroup About us page, which covers easyGroup’s ownership, licensing model, brand history, and relationship with easyJet.
Understanding the easy brand business model helps readers avoid a common mistake: assuming every easy business is operated by the same company. The connection is the brand family and licensing model, not one single operator behind every service.
Why easyJet is the best-known easy brand for many UK readers
To understand the model, start with the name most UK readers already know: easyJet.
easyJet is a major recognition anchor for the easy family because it helped make the easy name familiar in everyday UK life. Many people first noticed the easy brand through air travel, airport signs, booking journeys, and the orange easy identity.
That recognition matters because easyGroup’s model is built around brand ownership and licensing. When people later see names such as easyHotel, easyCar, easyBus, easyStorage, easyMoney, easyCruise, easyFerry, easySim, easyCleaning or easytag, they naturally ask: “Is this connected to easyJet?”
The accurate answer is:
easyJet and easytag are both members of the easy family, but easyJet does not own, operate, sponsor, endorse, supply, or partner with easytag.
For verified background on easyJet’s place in the easy brand story, use the official easyGroup About us page and the official Sir Stelios Haji-Ioannou biography.
How does the easy brand business model work?
Brand licensing is simple in principle.
A brand owner allows another business to use the brand under agreed terms. The licensed business operates in its own category, while the brand owner protects how the name is used.
For easyGroup, the model is to own and license the easy brand across different sectors. This is how the easy family can extend beyond airlines into hotels, storage, transport, money, mobile services, cleaning and other categories listed by easyGroup.
Understanding how easyGroup brand licensing supports new businesses starts with one simple point: easyGroup owns and licenses the easy brand.
That can give an approved business a clear place within a recognised brand family. It does not mean success is automatic. It also does not mean other easy businesses operate or endorse that licensed business.
What brand licensing can offer a new business
For a suitable business, licensing a recognised brand can offer practical advantages:
- A name people may already recognise.
- A clear value-led customer promise.
- A simple and direct brand system.
- A route into the easy family, where approved and licensed by easyGroup.
For customers, the benefit is clarity. If a business is an official easy brand, you should be able to check that through easyGroup sources rather than relying on social posts, adverts, marketplace listings or lookalike names.
For business readers, the key lesson is also clear: the easy name is protected. A company cannot simply add “easy” to its name and become part of the easy family.
How do companies join the easy family?
Companies join the easy family through easyGroup’s brand licensing model.
In plain terms, approved easyGroup licensing partners are businesses that have a licensing relationship with easyGroup to use the easy brand in a particular area. The official requirements, opportunities and process should be checked through easyGroup itself.
It would not be helpful or honest to invent application steps, approval timelines or commercial terms. These can depend on the business, category and licence.
If you are researching how companies join the easy family, use official easyGroup channels rather than third-party summaries. Start with:
- The easyGroup About us page for the licensing model.
- The easyGroup Our brands page for current official easy family brands.
- Relevant official easyGroup announcements for confirmation of newer brands or category launches.
Which brands are in the easy family?
The easy family covers more than travel.
The official easyGroup Our brands page is the best place to check the current list. It includes well-known and relevant easy brands such as:
- easyJet
- easyHotel
- easyCar
- easyBus
- easyStorage
- easyMoney
- easyCruise
- easyFerry
- easySim
- easyCleaning
- easytag
This matters because the easy family is not just one sector. The easy brand business model allows the name to appear in different customer categories, provided the relationship is official.
For a UK customer, the practical takeaway is simple: if you recognise the easy name from easyJet, do not assume every easy brand is run by easyJet. Check whether the business is officially part of the easy family.
You may also find these related easytag articles useful:
- Who Owns the easy Brand and How Does Its Licensing Model Work?
- What Does “Part of the easy Family of Brands” Actually Mean?
Where does easytag fit?
easytag is a member of the easy family of brands. easyGroup has published official confirmation of easytag’s place in the easy family, including its announcement for the Samsung version.
That is the brand-family connection.
It does not mean easyJet owns easytag. It does not mean easyJet operates it, sponsors it, endorses it, supplies it, or partners with it.
The important point for readers is the difference between being in the easy family and being operated by the same company.
What easytag does
easytag offers card-style item finders for people who want to make everyday items easier to locate.
The versions are based on your phone platform:
- The easytag Apple version is for Apple Find My users.
- The easytag Samsung version is for Samsung SmartThings Find users.
Apple Find My and Samsung SmartThings Find are item-finding networks built around their respective device ecosystems. In simple terms, they help compatible items appear in the app experience used by that platform.
If you are checking the easy-family connection because you are choosing a card-style item finder, choose by the phone system you already use. You can view the easytag Apple Card Tracker for Apple Find My users, or check the Samsung version if you use Samsung SmartThings Find.
What the easy family relationship means - and what it does not mean
This is where many people get confused, so it is worth setting out plainly.
It means
- easyGroup owns and licenses the easy brand.
- easytag is part of the easy family.
- easyJet is also part of the easy family.
- Other official easy brands can be checked on easyGroup’s own brand list.
- The easy name is used through official brand ownership and licensing arrangements.
It does not mean
- easyJet owns easytag.
- easyJet operates easytag.
- easyJet sponsors or endorses easytag.
- easyJet supplies easytag.
- easyJet partners with easytag.
- Every business using an “easy” style name is automatically official.
That distinction protects customers. It also protects the easy brand from confusion.
How to check whether an easy brand claim is official
If you are a UK customer checking a product, service or advert, use a simple three-step check.
1. Check the easyGroup brand list
Start with the easyGroup Our brands page. This is the clearest official place to check current members of the easy family.
2. Look for an official easyGroup announcement
For newer or category-specific brands, look for an easyGroup source. For easytag, easyGroup has published official confirmation on its site.
3. Be careful with lookalike names
Do not rely only on a familiar colour, similar name, marketplace listing or paid advert. A business should be traceable back to official easyGroup sources if it is claiming to be part of the easy family.
For a more detailed checking process, read How Can You Tell Whether a Business Is an Official easy Brand?.
Sir Stelios, easyGroup and the Foundation
Sir Stelios Haji-Ioannou is the creator and owner of the easy family of brands. His official biography gives verified background on the easy brand, easyJet, entrepreneurship and philanthropy.
The Stelios Philanthropic Foundation is connected with Sir Stelios’s philanthropic work. For current information about its mission and activities, use the Foundation’s own website rather than relying on older summaries or changing figures.
The safest sources are:
FAQ
Does easyGroup own easyJet?
easyGroup is the owner and licensor of the easy brand. easyJet is part of the easy family history and is the best-known easy brand for many UK readers. For the current official explanation of the relationship, use the easyGroup About us page.
Is easytag connected to easyJet?
easytag and easyJet are both members of the easy family, but the relationship should not be overstated. easyJet does not own, operate, sponsor, endorse, supply, or partner with easytag.
How do companies join the easy family?
Companies join the easy family through easyGroup’s brand licensing model. A business must have an official licensing relationship with easyGroup. The correct place to check opportunities and requirements is easyGroup itself.
What is the easy brand business model?
The easy brand business model is based on brand ownership and licensing. easyGroup owns the easy brand and licenses it to approved businesses in different sectors. Those businesses can operate in their own markets while using the easy brand under licence.
Is every company with “easy” in its name an official easy brand?
No. Do not assume a business is official because it uses the word “easy” or a similar style. Check the easyGroup Our brands page or an official easyGroup announcement.
Is easytag a GPS tracker?
easytag is best described as a card-style item finder. The Apple version is for Apple Find My users, and the Samsung version is for Samsung SmartThings Find users. It should not be described as a GPS tracker outright.
Where should I check easytag’s official easy-family status?
Use official easyGroup sources. The easyGroup announcement about the Samsung version confirms easytag as a member of the easy family of brands.
Sources and further reading
- easyGroup - About us
- easyGroup - Our brands
- easyGroup - easytag for Samsung now on sale
- Sir Stelios Haji-Ioannou - Official biography
- Stelios Philanthropic Foundation
- Who Owns the easy Brand and How Does Its Licensing Model Work?
- What Does “Part of the easy Family of Brands” Actually Mean?
- How Can You Tell Whether a Business Is an Official easy Brand?
- easytag Apple Card Tracker
- easytag Samsung Card Tracker
part of the easy family of brands