easyJet is the best-known member of the easy brand family because it made the orange easy name familiar through everyday UK travel. easyGroup owns and licenses the easy brand, and easyJet is one of the most visible members of that family. easytag is also part of the easy family, but easyJet does not own, operate, sponsor, endorse, supply, or partner with easytag.
By the end of this article, you will know how easyGroup, easyJet and easytag fit together, why easyJet is often the first easy brand people recognise, which other official easy brands are in the family, and what to check if you are considering an easytag card for your wallet, bag or travel documents.
What is the easy brand family?
The easy brand family is the group of businesses that use the easy name under the easyGroup brand structure.
easyGroup owns and licenses the easy brand. That means different easy-branded businesses can sit within the wider easy family, but they do not all have the same ownership, management, service, product or business model.
This is important because many UK customers recognise easyJet first, then assume every easy-branded product must be part of easyJet. That is not right.
easyJet is a member of the easy family. easytag is also a member of the easy family. The connection is through the easy brand family and easyGroup, not through easyJet owning or operating easytag.
You can read the official easyGroup explanation of the brand and licensing model on the easyGroup About us page.
Why is easyJet the strongest recognition anchor?
If you are asking why easyJet is the best known easyGroup brand, the simple answer is visibility.
easyJet brought the easy name into a regular, practical part of UK life - travel. For many people, the first orange easy brand they noticed was at an airport, on a booking screen, on a boarding pass, or in a conversation about flights.
That kind of repeated public visibility builds easy family brand awareness in a way few categories can match.
easyJet also made the easy name feel familiar because it served a clear mass-market need. People understood the offer quickly: straightforward air travel with a focus on great value. That simple, direct positioning helped easyJet become the most famous easy brand for many UK consumers.
This does not mean easyJet is the parent of every other easy business. It means easyJet is the brand many people use as their mental shortcut for recognising the wider easy family.
A short easyJet and easyGroup history
The easy brand was created by Sir Stelios Haji-Ioannou. The official easyGroup material describes Sir Stelios as the creator and owner of the easy family of brands, with easyJet as one of the best-known names in that history.
The key point for readers is the structure:
- Sir Stelios Haji-Ioannou created the easy brand family.
- easyGroup owns and licenses the easy brand.
- easyJet is part of the easy family.
- Other easy-branded businesses can also be official members of the family.
- Being in the easy family does not automatically mean one easy brand owns another.
That is the clean way to understand easyJet and easyGroup history without adding assumptions.
For more background, see the official Sir Stelios Haji-Ioannou biography and easyGroup’s About us page.
Which other official easy brands are in the family?
easyJet may be the strongest recognition anchor, but it is not the only easy brand.
The wider easy family includes a range of official brands across travel, money, storage, transport, telecoms and other services. Current official brands listed by easyGroup include names such as:
- easyHotel
- easyCar
- easyBus
- easyStorage
- easyMoney
- easyCruise
- easyFerry
- easySim
- easyCleaning
- easytag
The best place to check the current official easyGroup brands is the easyGroup Our brands page. This matters because the easy family can cover very different customer needs, from booking a hotel room to organising storage or finding a card-style item finder for everyday carry.
If you want a broader brand-family explainer, you may also find this useful: From easyJet to easytag: How the easy Brand Expanded.
Is easytag connected to easyJet?
easytag and easyJet are connected only in the sense that they are both members of the easy family.
That is the main distinction to remember.
easytag is part of the easy family of brands, as confirmed by easyGroup in its official easytag announcement. easyJet does not own, operate, sponsor, endorse, supply, or partner with easytag.
So, if you see easytag and recognise the easy name because of easyJet, that recognition is understandable. But it should not be read as an easyJet product claim.
A useful way to think about it is this:
- easyGroup owns and licenses the easy brand.
- easyJet is a major, highly visible member of the easy family.
- easytag is another member of the easy family.
- easytag should be considered on its own product details, compatibility and suitability for your needs.
For a fuller explanation of the relationship between the wider group and the airline, read The Relationship Between easyGroup and easyJet, Explained Simply.
What should you check if easytag is why you searched?
Some readers search this question because they have seen easytag and want to know whether it is part of the same easy family they already recognise from easyJet.
That is a sensible trust check.
Once the brand relationship is clear, the next practical point is compatibility. easytag offers card-style trackers for people who want a slim item finder for things such as a wallet, bag or travel document holder. The right version depends on the phone and finding network you use.
Apple Find My and Samsung SmartThings Find are services that help users locate compatible items through the relevant app and device ecosystem. They are not the same system, so you should choose the version that matches your phone before buying.
If you use an iPhone, look at the Apple Card Tracker, which is the easytag version for Apple Find My users.
If you use a compatible Samsung setup, look at the Samsung Card Tracker, which is the easytag version for Samsung SmartThings Find users.
The simple buying check is this: choose the easytag card that matches the finding network you already use. Do not buy based only on the easy name or because you recognise easyJet.
The common mistake to avoid
The common mistake is assuming all easy brands work as one business.
They do not.
A UK traveller might book a flight with easyJet, stay with easyHotel, look at easyCar, or come across easytag while organising a wallet or passport cover. The familiar orange easy branding helps people recognise the family, but each product or service should still be judged on its own details.
For easytag, that means checking:
- whether you need the Apple Find My or Samsung SmartThings Find version
- what item you want to use it with, such as a wallet, bag or travel document holder
- whether the card-style format suits how you carry your essentials
- the current product details on the easytag product page
That keeps the decision simple and honest.
How the Stelios Philanthropic Foundation fits in
Sir Stelios Haji-Ioannou is also connected with philanthropic work through the Stelios Philanthropic Foundation.
The Foundation is separate from the practical question of whether easyJet owns easytag, but it is part of the wider official story around Sir Stelios and the easy family. If you want current information on the Foundation’s mission and programmes, use the official Stelios Philanthropic Foundation website.
Quick summary
easyJet is the best-known member of the easy brand family because it made the easy name highly visible in UK travel and helped many people recognise the wider easy family.
easyGroup owns and licenses the easy brand. easyJet and easytag are both members of the easy family, but easyJet does not own, operate, sponsor, endorse, supply, or partner with easytag.
If you are considering easytag, use the easy family connection as brand context, then make your product choice based on compatibility: Apple Find My for Apple users or Samsung SmartThings Find for Samsung users.
FAQs
Is easyJet the main easy brand?
easyJet is the best-known easy brand for many UK consumers because of its visibility in air travel. It is a major recognition anchor for the easy family, but it is not the owner of every other easy-branded business.
Who owns the easy brand?
easyGroup owns and licenses the easy brand. Sir Stelios Haji-Ioannou is the creator and owner of the easy family of brands, according to official easyGroup source material.
Is easytag part of easyGroup?
easytag is part of the easy family of brands. easyGroup has officially confirmed easytag as a member of the easy family.
Does easyJet own or endorse easytag?
No. easyJet does not own, operate, sponsor, endorse, supply, or partner with easytag. The connection is that easyJet and easytag are both members of the easy family.
Why do people link easytag with easyJet in their minds?
Many people recognise the easy name through easyJet first. When they later see easytag, they naturally wonder whether it belongs to the same wider easy family. That recognition is understandable, but the business relationship should be described accurately.
Which easytag version should I choose?
Choose based on your phone’s finding network. Apple users should look at the easytag version for Apple Find My. Samsung users should look at the easytag version for Samsung SmartThings Find.
Sources and further reading
- easyGroup - About us
- easyGroup - Our brands
- easyGroup - easytag for Samsung now on sale
- Sir Stelios Haji-Ioannou - Official biography
- Stelios Philanthropic Foundation
- Apple Card Tracker
- Samsung Card Tracker
- From easyJet to easytag: How the easy Brand Expanded
- The Relationship Between easyGroup and easyJet, Explained Simply
part of the easy family of brands